What is the term for a false or incomplete comparison of policies aimed at inducing a person to drop existing coverage?

The term used to describe a false or incomplete comparison of insurance policies designed to persuade a person to drop their existing coverage is "twisting." In the insurance field, twisting is an unethical practice where an agent misrepresents one policy in order to convince a consumer to replace it with another, usually leading to the loss of coverage and often resulting in financial loss for the policyholder. This practice undermines the integrity of the insurance industry and can leave consumers with gaps in their insurance coverage.

In contrast, switching generally refers to the act of changing policies or providers, but it does not inherently suggest deception or manipulation in the comparison process. Misleading is a broader term that can apply to various types of inaccurate information but does not specifically pertain to the comparative analysis of insurance policies. Coercion involves forcing someone to act against their will, which is different from presenting misleading information to persuade someone to change their insurance. Therefore, twisting is the most accurate term for the deceptive practice described in the question.